Accept mission is an Innovation management platform. It is designed to provide organizations, innovation managers, and innovators, that are either new to or experienced with innovation management, with powerful tools to help them innovate by collecting, selecting and executing the best ideas. Our mission is to help you create business value for your stakeholders by solving business problems through implementing the innovation process. Our platform makes it easy for you to manage innovations and create detailed reports to share with your teams. Accept Mission is a product designed and owned by Creatieve Koppen - Innovation Consultancy (

QUICK START contents:

In this quick start manual, you can find tips & tricks to help you set up your idea management workflows, launch innovation campaigns and select the best ideas from your innovation funnels to start as innovation project. This guide also contains links with frequently asked questions, relevant video tutorials, and links to support pages.

TIP: We also have an online academy available in the application navigation with many free online courses. This will help you increase your knowledge and expertise about idea & innovation management.

1. Introduction: What is Accept Mission

Accept Mission is a powerful Innovation & idea management software tool designed to generate value for organizations, innovation teams, and innovation managers who need tools to structure their idea management process and maximize their innovation output (value creation).

What is Idea management (Gartner definition)
Idea management is a structured process of collecting outstanding ideas, identifying the best, sorting invaluable insights, and executing them within the business processes of the organization. Ideas come in many forms such as customer feedback, feature requests, problems or product suggestions. Managing these ideas requires maintaining a backlog. With this backlog, you can identify your best ideas and work further on it. Effective idea management is the outcome of simplifying for the entire team to contribute to the future of the product.

The platform has two work environments:

  1. User environment: The user environment is for all users (users, guest users, admins and super admins) with an overview of the available missions and interactions

  2. Admin environment: The administrator environment is specifically for managers (admins + super admins). In the Admin environment you can create missions (innovation campaigns), invite users, edit account settings, find dashboards and manage your all your innovations in funnels and portfolio's.

    Switch Environment
    Admin users can easily switch between User environment and Admin Environment via my profile > switch view

In this corporate video, we show our Product “Accept Mission” and what it can do for your business. Share this video with your management, investors, partners, or users.

2. Collect, Select & Execute the best ideas (workflow)

In this paragraph, we are going to explain to you the phases of Innovation management, what type of mission tools to use, how to create an idea workflow (innovation funnel) and examples of several use cases.

IDEAS: (Idea management)
This is the heart of the application. With IDEAS you can manage all your ideas from "idea to delivery". The ideas are stored in innovation funnels (idea workflows). Each funnel can be customized with a unique set of parameters, such as stages, gates, owners, and actions (go to funnel settings to customize the workflow). In this IDEAS view, you can choose a funnel, or create a new innovation funnel (workflow) to manage your ideas.

Use any collect tool to fill up your idea funnel (IDEAS). Accept Mission offers 3 types of missions (types of challenges) to collect ideas. Each tool is designed for a different use case and has unique benefits and setup.

Idea Box (collect):
Create "private" or "open" idea boxes to collect lots of ideas from different sources (internal, external) over a long period of time. Use idea boxes for any topic such as new products, new services, improve strategy, solve challenges or think about solutions. Let users upvote ideas by liking and commenting on ideas (peer-reviewing). As an Admin user you can analyze ideas and add scores (impact, investment, strategic fit) to the collected ideas and manage the status (progress) of ideas in the kanban overview.

Ideation brainstorms (collect):
Create brainstorm ideations to collect many ideas and fill your idea pipeline in a short period of time. Automate your email notifications and brainstorm rounds with timers. Do peer review after each brainstorm round or Expert reviews when the mission is complete. Create leaderboards with the best ideas & best agents. Ideal for big idea challenges with medium to large groups. Once the campaign is finished you can review & score ideas and copy ideas to an idea box of choice for further processing by adding more relevant information (impact, investment, strategic fit).

Boards (collect):
Create a board to quickly share & collaborate on ideas in real-time. It is an easy-to-use collaboration tool (no setup) that comes in very useful to brainstorm during video meetings or with small groups. Once the whiteboard session is finished you can copy ideas to an idea box of choice for further processing and adding more relevant information (impact, investment, strategic fit).

Use the IDEAS section to score, edit and manage all your ideas in funnels.


With IDEAS you can analyze, review (expert), score, filter and compare all collected ideas and make idea shortlists based on "best strategic fit", "highest impact" / "rating" or "most received likes".

Accept Mission offers several tools to capture feedback and to help you make smart decisions. Review, score, manage and select the best ideas from your idea funnel.

Selection (select):
Use selection for smart decision making: With the selection tool, you can review, score and validate a subset of ideas with a stakeholder group (partners, clients, jury) based on custom criteria and create a validated shortlist of the best ideas for your innovation roadmap to execute/develop/implement.

Three types of "reviewing & scoring" ideas for the decision-making process

Peer review
(Collect): This is the first gate in the decision-making process and is mostly done during the idea generation phase. Peer review is very useful to pre-filter a long list of captured ideas during or after a mission. Users (peers) are adding feedback, scores, and likes whilst participating in a particular mission.
AM tools: idea box, campaigns, boards
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Expert review
(Select): When a mission is complete, admin users (or internal experts) can view all collected ideas and add "expert scores" (star rating, impact, investment scores) to idea cards and choose which best "peer-reviewed" ideas should be put on the shortlist to be further analyzed, investigated and managed as a potential innovation project.
AM tools: Ideas, idea box, Campaigns
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Stakeholder review (Select): Final gate in the decision-making process is done by a stakeholder group (management, clients or partners) to validate a set of very good ideas and to prioritize & select best-voted ideas as your next innovation project.
AM tools: selection
Read more

Projects (execute):
Create a project portfolio to manage your innovation projects and report real business value.

Automated communication:
By using any of the above innovation tools (idea box, campaigns, boards, selection etc) users will receive mission-related emails and updates (email notifications) which are sent out before, during, and after a mission (challenge, campaign or session). Basically, these emails contain actions for the invited/participating user: either "join a new mission", a reminder that a "mission is active" or "new round has started" and at the end of a mission the "user needs to review" some ideas. Managers can send personalized messages when inviting users to join a mission.

Stimulate idea collaboration - Tag users in comments with @username
To stimulate collaboration on ideas users to have the ability to add comments to idea cards and tag other users by writing "@username" in the comment section. The tagged person will receive a notification via email with a link to view the idea card. This is very useful if you think someone should read (or provide feedback to) a particular idea.

3. FAQ: Find answers with Support Articles:

At you can find all the answers related to using Accept Mission. The support pages provide relevant & in-depth information about Accept Mission tools, “user roles”, settings and more. Type in your question or keyword and it will provide a shortlist of relevant support articles

FAQ (short link to article)

4. “Accept Mission Tutorials”:

Throughout our platform, you can find video icons as you can see below. If you click on this icon a video tutorial will start with a step-by-step "how-to" set up a new mission.

We also have a tutorial channel where you can many short video’s on “how to” use our Accept Mission tools: Idea Box, Brainstorm Campaigns, Boards, Selection & Projects
Tip: bookmark our tutorial page

Dashboard tutorial (report)

Idea box (inbox) tutorial

Brainstorm campaigns (ideation) tutorial

Boards tutorial

Selection Tutorial

5. Chat with Customer Support

All users can ask for direct support via our chat tool in the application. You can find the RED chat box icon in the right bottom corner. By using the chatbox function, you can ask a question to our customer support team, find a relevant article or report an issue or bug. When you are activating the chat, our support desk will get a notification and will respond within 30 minutes to your support request.

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6. Contact details

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