Question: “What trending topics do we see in our idea funnel?”

After running several campaigns, your idea funnel may fill up with a large number of ideas. As an innovation manager, you want to identify trends by analyzing what topics appear frequently.

Trend analysis involves comparing ideas over time to find patterns, recurring themes, or emerging topics. It helps you understand how your campaigns performed and guides decision-making.

For example, a graph might show that "virtual reality" appears in many ideas. At the same time, a less frequent keyword like "water attraction" might be worth exploring further, even if no project has been defined for it yet. By diving deeper into such tags, you can uncover related ideas, solutions, or concepts. This expands your perspective and may help you discover valuable connections.

Trend analysis also reveals what topics are on the minds of your employees or customers, helping you discover new innovation opportunities.

Note: The examples below are from our demo company "Innovationlands", a fictional theme park filled with rollercoasters, attractions, and shops for the whole family.

In the Tag Manager section (found under Settings), use the tag cloud graph to see the most frequently used tags. Click on a tag to view the best related ideas.

In the Idea Box missions (Collect section), use the Tag Bubble Graph to see which idea cards are connected to each tag. This makes it easy to spot trends based on keywords in your campaign.

Read everything you need to know about tag management.