Introduction
Our built-in AI tool helps you go from a rough idea to a fully enriched concept with just a few clicks. Whether you're working on a new feature, campaign, or innovation challenge, the tool supports you by expanding your idea and generating a matching image, all without leaving the platform.
How It Works
1. Click “Generate new idea”
Start by clicking the Generate Idea button on the platform. You can either:
- Enter your own idea, or 
- Let the AI suggest a random idea to get inspired. 
2. Automatic Enrichment
Once submitted, the AI will create a:
- Short Pitch 
- Current Situation 
- Target Group 
- Problem 
- Relevance 
- Long Pitch 

3. Generate Visual
Click Generate Image to create a visual representation of your enriched idea. The AI uses your idea’s content to produce a relevant and creative image that you can use as a picture for your idea creation.
Settings and Usage Tips
Viewing AI Usage
To manage or review your AI usage:


