Why enriching ideas with AI is important
Many ideas are submitted with only a short title or a brief description. While these can capture the essence, they often lack the context or detail needed to evaluate the idea properly.
With AI enrichment, every idea can be expanded into a clear, structured description. This helps innovation managers, project leaders, and steering groups quickly understand the problem, the proposed solution, and the potential impact.
💡 Tip: Richer descriptions mean better scoring and more effective decision-making later in the funnel.
Where you can enrich ideas
You can enrich ideas in two main places:
- Innovation Portal: users who submit ideas can enrich them before final submission, making their pitch stronger. 
- Innovation Studio (Idea Funnel): admins or managers can enrich any idea directly inside the funnel. 
This ensures that both end users and admins can create high-quality, detailed ideas.
How the process works
- Open an idea. 
- At the top of the page, go to AI tools. 
- Select Enrich idea. 
- AI reviews the title and description and rewrites the description into a structured, detailed version. 
- The enriched description replaces the old text, but can be reviewed and adjusted by the user. 
- The process only takes a few seconds and results in a stronger, more complete idea. 
Configuring automatic enrichment
Admins can also configure funnels so ideas are enriched automatically. In the lane settings of an idea funnel, you can choose:
- Never enrich (default) 
- Always enrich (every new idea is enriched automatically) 
- Enrich when word count <100 (only enrich short or incomplete ideas) 
This ensures that ideas meet a consistent quality level across the funnel.
Example with InnovationLands
At InnovationLands, many visitors submitted quick ideas like “Interactive waiting line”. With AI enrichment, the description was automatically expanded:
- The problem (long waiting times) 
- The proposed solution (interactive games and digital content in the queue) 
- The benefit (higher visitor satisfaction) 
The enriched idea was clearer, easier to evaluate, and more inspiring for others.
Best practices
- Encourage users to enrich ideas early → it helps them think more deeply. 
- Set automatic enrichment for short ideas → this avoids weak or incomplete entries. 
- Review enriched content → AI provides a strong base, but users should finalize it. 
- Combine with scoring → once enriched, ideas can be scored more accurately. 
Summary
Enrich ideas with AI makes ideas clearer, stronger, and easier to evaluate:
- Works in portal and studio 
- Expands short descriptions into detailed content 
- Takes only a few seconds 
- Configurable per funnel lane: never, always, or if too short 
- Helps with evaluation, scoring, and decision-making 
💡 Recommendation: use enrichment to raise the quality of all ideas and support better innovation outcomes.
