Why generate ideas with AI is important
Traditionally, new ideas are added in three ways:
Innovation Portal: employees or partners spontaneously submit ideas,
Campaigns: participants share ideas for a defined challenge or theme,
Innovation Studio: admins or managers add ideas directly into a funnel.
Now, in all three places, users can also choose to generate ideas with the help of AI.
This feature increases the number of submitted ideas and improves engagement. People who usually hesitate to contribute or only observe campaigns are now triggered to participate. AI lowers the threshold to submit, provides inspiration, and ensures ideas are relevant to company goals.
💡 Tip: Think of AI as a creative partner that inspires and accelerates idea generation.
Where you can generate ideas with AI
AI idea generation is available in:
Innovation Portal (spontaneous ideas): employees can let AI suggest ideas based on company context.
Campaigns (targeted challenges): AI generates ideas aligned with the campaign’s problem or theme.
Innovation Studio (funnels): admins and managers can add AI-generated ideas directly into funnels.
How the process works
The AI generation process follows these steps:
Choose Generate Idea with AI.
Optional prompt: A pop-up asks if you want to add a prompt. Leave it empty to let AI decide, or guide it with keywords.
Receive three ideas: AI suggests three options, each with a title and short description.
Pick one: Select your favorite.
Idea form auto-filled: The form opens with the title and description prefilled.
Edit and submit: Make any adjustments and submit the idea.
Configuring context for better results
The quality of generated ideas depends on how well you define context in company, funnel, and campaign settings.
1. Company context
Go to Innovation Studio → Settings → Company → Context tab.
Fill in all fields with as much detail as possible.
Use the profile tab (company name, short description, website) to extract context automatically.
Keep this updated for best results.
2. Funnel context
Open a funnel → Funnel settings → Context tab.
Define goals, categories, and descriptions.
AI will use this context when generating ideas inside that funnel.
3. Campaign context
Open a campaign → Settings → Context tab.
Enter a clear title and description.
AI uses this to align generated ideas with the campaign’s focus.
💡 Tip: The more detailed your context, the more relevant the AI suggestions will be.
Example with InnovationLands
At InnovationLands, a campaign was launched to improve visitor experience in their theme park. Employees used the AI tool instead of only submitting manually.
The company context included entertainment, digital experience, customer satisfaction.
The funnel context focused on new attractions.
The campaign context was about reducing waiting times.
AI generated three solid ideas, one was selected, refined, and submitted. As a result, more employees participated and the campaign gathered more high-quality ideas.
Best practices
Encourage prompts: Prompts guide AI in a useful direction.
Keep contexts updated: Regularly review company, funnel, and campaign settings.
Promote inclusivity: Remind employees that AI lowers the threshold to contribute.
Use as inspiration: AI suggestions should be refined by humans before submission.
Extra tips with AI tools
Once ideas are created, you can use additional AI-powered features to make them stronger:
Generate an AI image
Open the idea and go to Idea tools in the top bar.
Or hover over the idea’s image placeholder and click Generate new image.
Enrich an idea automatically
Open the idea → AI tools → Enrich idea automatic.
Within seconds, AI expands the idea with more detail.
Score an idea with AI
In Innovation Studio, open an idea and go to the right-side admin toolbar.
Open the scorecard and click Score idea.
AI uses funnel context, company settings, and your scorecard configuration to automatically score the idea.
💡 These tools help transform a basic idea into a well-described, visualized, and scored proposal ready for evaluation.
Reporting and engagement impact
AI-generated ideas behave like any other idea:
Visible in list and Kanban views,
Exported in data files,
Available via API and Power BI,
Included in reporting and dashboards.
What organizations see in practice:
More total ideas,
Higher engagement,
Contributions from people who usually do not submit.
Summary
Generate Ideas with AI makes idea creation faster, easier, and more inclusive:
Works in the portal, campaigns, and studio funnels.
Suggests three tailored ideas based on context.
Lets users select, edit, and submit with ease.
Boosts participation and idea volume.
Supports AI extras: generate images, enrich ideas, and score them automatically.
Fully integrated with reports, exports, API, and Power BI.
💡 Recommendation: Keep contexts up to date and promote AI as a creative partner to unlock more ideas and higher engagement.