Why generating images with AI is important
Images make ideas, projects, and campaigns more attractive, easier to understand, and more engaging. Visuals help participants remember and connect with content better than plain text alone.
With AI image generation, you don’t need design skills or external tools. The system creates an image for you based on the context and description provided. This saves time, ensures consistency, and increases the appeal of your innovation portfolio.
💡 Tip: Campaigns with images get more attention and higher participation than text-only campaigns.
Where you can generate images with AI
AI image generation is available across the platform:
Innovation Portal: when submitting ideas, projects, or campaigns, users can choose to generate an image automatically.
Innovation Studio: admins and managers can generate images for ideas, projects, and campaigns in funnels and settings.
Campaigns and Missions: images can be generated to make campaigns visually appealing.
If an object (idea, project, campaign) has an image field, it can usually also have an AI-generated image.
Requirements before generating images
To generate AI images, a few conditions must be met:
Title and description with at least 20 words combined
The AI uses these to understand the object.
The more detailed, the better the image result.
Copilot enabled in settings
Go to Innovation Studio → Settings and enable Copilot.
Sufficient AI credits
Make sure your company account has enough credits to use the service.
Without these requirements, the image generation feature will not work.
How the process works
Open an idea, project, or campaign.
If no image exists, click the Generate image with AI button.
AI creates an image based on the title and description.
The image is cropped to fit, but a larger version exists.
You can adjust or crop the image to make it fit better.
💡 Tip: Hovering over the placeholder image also shows a shortcut to generate a new AI image.
Configuring image generation in funnels
Admins can decide how AI image generation behaves in funnels and lanes:
Always generate an image → every new idea automatically gets an AI-generated image.
Only generate when missing → AI only generates if the idea has no image.
Never generate automatically → AI generation must be triggered manually.
This gives organizations flexibility in how they want visuals to appear.
Example with InnovationLands
At InnovationLands, a new funnel for “Future Attractions” was launched. Employees submitted ideas like “Interactive Virtual Ride Experience”.
Because the title and description exceeded 20 words, AI generated a strong visual of a futuristic ride concept.
The image was cropped to highlight the main details.
For other ideas without images, the funnel automatically filled them in using AI.
Result: the campaign board looked visually consistent, and employees found it more inspiring to browse and evaluate ideas.
Best practices
Write descriptive titles and descriptions → more context leads to better images.
Keep credits in mind → monitor AI credit usage for large campaigns.
Use funnel configuration wisely → automatic generation is great for consistency, but optional generation can save credits.
Encourage editing → let users crop or adjust images to fit their idea.
Summary
Generate images with AI makes your innovation content more visual and engaging:
Works in portal, campaigns, and studio
Requires title and description (≥20 words)
Images are generated, cropped, and editable
Configurable: always, never, or only if missing
Boosts participation and makes campaigns stand out
Requires Copilot enabled and AI credits available
💡 Recommendation: Use AI images to give every idea and campaign a professional look and attract more engagement.